Assignment :- 8 Postmodernism and Popular Culture
Name :- Rathod Nikita P.
Roll no :- 23
Enrolment no :- 2069108420190038
Semester :- M. A. Semester - 2
Year :- 2018-2020
Paper no :- 8 (Cultural Studies)
Assignment topic :- Postmodernism and Popular Culture
Email - id :- nikitarathod0101@gmail.com
Submitted to :- S. B. Gardi Department of English, Maharaja Krishankumarshinji Bhavanagar University.
(1) Postmodernism and Popular Culture.
=> postmodernism and Popular culture are the types of cultural studies.
1. Postmodernism :-
Postmodernism is a broad movement that developed in the mid- to late 20th century across philosophy, the arts, architecture, and criticism and that marked a departure from Modernism. The term has also more generally been applied to the historical era following modernity and the tendencies of this era.
While encompassing a wide variety of approaches, postmodernism is generally defined by an attitude of skepticism, irony, or rejection toward the meta-narratives and ideologies of modernism, often calling into question various assumptions of Enlightenment rationality.Consequently, common targets of postmodern critique include universalist notions of objective reality, morality, truth, human nature, reason, language, and social progress.Postmodern thinkers frequently call attention to the contingent or socially-conditioned nature of knowledge claims and value systems, situating them as products of particular political, historical, or cultural discourses and hierarchies. Accordingly, postmodern thought is broadly characterized by tendencies to self-referentiality, epistemological and moral relativism, pluralism, and irreverence.
Postmodern critical approaches gained purchase in the 1980s and 1990s, and have been adopted in a variety of academic and theoretical disciplines, including cultural studies, philosophy of science, economics, linguistics, architecture, feminist theory, and literary criticism, as well as art movements in fields such as literature and music. Postmodernism is often associated with schools of thought such as deconstruction and post-structuralism, as well as philosophers such as Jean-François Lyotard, Jacques Derrida, and Fredric Jameson.
Postmodernism arose after World War II as a reaction to the perceived failings of modernism, whose radical artistic projects had come to be associated with totalitarianism or had been assimilated into mainstream culture. The basic features of what is now called postmodernism can be found as early as the 1940s, most notably in the work of artists such as Jorge Luis Borges. However, most scholars today would agree that postmodernism began to compete with modernism in the late 1950s and gained ascendancy over it in the 1960s. Since then, postmodernism has been a dominant, though not undisputed, force in art, literature, film, music, drama, architecture, history, and continental philosophy.
Salient features of postmodernism are normally thought to include the ironic play with styles, citations and narrative levels, a metaphysical skepticism or nihilism towards a "grand narrative" of Western culture, a preference for the virtual at the expense of the Real (or more accurately, a fundamental questioning of what 'the real' constitutes) and a "waning of affect" on the part of the subject, who is caught up in the free interplay of virtual, endlessly reproducible signs inducing a state of consciousness similar to schizophrenia.
Since the late 1990s there has been a small but growing feeling both in popular culture and in academia that postmodernism "has gone out of fashion".
Postmodernism, like post-structuralism and deconstruction, is a critique of the aesthetics of the preceding age, but besides mere critique, postmodernism celebrates the very act of dismembering tradition. Postmodernism questions everything rationalist European philosophy held to be true, arguing that it is all contingent and that most cultural constructions have served the function of empowering members of a dominant social group at the expense of "others". Beginning in the mid-1980s,postmodernism emerged in art, architecture, music, flim, literature, sociology, communications, fashion, and other fields.
Postmodernism borrows from Modernism disillusionment with the givens of society : a penchant for Irony : the self- conscious "play" within the work of art: fragmentation and ambiguity and a destructured, decentered, dehumanized subject. But while Modernism, presented a fragmented view of human history, this fragmentation was seen as tragic. Frederick Jamson sees artistic movements like Modernism and postmodernism as cultural and are to extent constructed by it. Realism was the predominant style within eighteenth and nineteenth-century market capitalism, with its new technologies such as the stream engine that transformed every - day life. From the late nineteenth century through world war 2,Modernism ruled the arts within monopoly capitalism, associated with electricity and internal combustion. The third phase is dominated by global consumer capitalism, the emphasis is dominated by global consumer capitalism, the emphasis placed on advertising and selling goods, now called the Information age. Technology came in existence and slowly slowly revolution came in all the field. Changes came in every field. Change came in writing's field also.
The postmodernism is often applied to the literature and art after World War 2. When the effects on western morale of the first war were greatly exacerbated by the experience of Nazi totalitarianism and mass extermination, the threat of total destruction by the atomic bomb, the progressive devastation of the natural environment, and the ominous fact of overpopu. Postmodernism involves not only a continuation, sometimes carried to an extreme, of the counteraditional experiments of Modernism, but also diverse attempts to break away from Modernist forms which had, inevitably, become in their turn conventional, as well as to overthrow the elitism of Modernist "high art" by recourse to the models of "mass culture" in flim, television, newspaper, cartoons, and Popular music.
Societies must have order. Jean - Francois Lyotard argues that stability is maintained through "grand narratives" or "master narratives", stories a culture tells itself about its practice and beliefs in order to keep going. A grand narrative in American culture might be the story that democracy is the most enlightened or universal human happiness. But postmodernism, Lyotard afds, is characterized by "incredulity toward metanarratives" that serve to mask the contradictions and instabilities inherent in any social organization. Postmodernism prefers "mini-narratives" of local events. Similarly, Jean Baudrillard describes the "simulacra," of postmodern life which have taken the place of "real" objects. Think for example of video games or music compact discs, for made of original paintings or statues. Virtual reality games add another dimension to the artificiality of postmodern life. Perhaps postmodernism is best compared to the emergence of computer technology. For Baudrillard, postmodernism marks s culture composed "of disparate fragmentary experiences and images that constantly bombard the individual in music, video, television, advertising and other forms of electronic media. The lines between reality and artifice can become so blurred that reality TV is now hard to distinguish from reality - and from television entertainment.
2. Popular culture :-
Popular culture studies is the study of popular culture from a critical theory perspective combining communication studies and cultural studies. There was a time before the 1960s when popular culture was not studied by academics - when it was, well, just popular culture. But within American studies programms at the first and then later in many disciplines, including semiotics, rhetoric, literary criticism, flim studi, anthropology, history, women's studies, ethnic studies, and psychoanalytic approaches, critics examine such cultural media as pulp fiction, comic books, television, flim, advertising, popular music, and computer cyberculture. They assess how such factors as ethnicity, race, gender, class, age, region, and sexuality are shaped by and reshaped in popular culture. There are four main types of popular culture analyses : production analysis, texual analysis, audience analysis, and historical analysis.
In popular culture today what is more famous it becomes the subject of analysis. Through analysis we find why it ia popular and we finds there is a different reasons are there. There is a different reasons behind the interest.
The approach view culture as a narrative or story - telling process in which particular texts or cultural artifacts consciously or unconsciously link themselves to larger stories at play in the society. A key here is how texts create subject positions or identities for those who use them. Postmodernists tend to speak more of subject positions rather than the humanist notion of independent individuals. Production analysis asks the following kinds of questions : Who owns the media?, Who creates texts and Why?, Under what constraints?, How democratic or elitist is the production of popular culture?, what about works written only for money?, . Texual analysis examines how specific works of popular culture create meanings. Audience analysis asks how different groups of popular culture consumers, or users, make similar or different sense of the same texts. Historical analysis investigates how these other three dimensions change over time. Sometimes when book or movie published or realised at that time not get a instant success. But late on it becomes a part of popular culture. It is very interesting to finding the reason behind this gap or situations. This process is also very important. So it becomes a deep reading of events and situations.
popular culture is taken as a terrain of academic inquiry and has helped change the outlooks of more established disciplines. It broke down conceptual barriers between so-called high and low culture which led to people's escalated interest in popular culture and encompasses diverse media as comic books, television, and the Internet. Divisions between high and low culture have been increasingly seen as political distinctions rather than as defensible aesthetic or intellectual ones.